Speaker Prep

Speaker prep for Steve Grant of Modea.

A strategic issue Modea seems to be facing is connecting with their fanbase. Their on-site blog hasn’t been updated since June 6 (with a very interesting Pinterest infographic), their Pinterest has only 15 pins with the most recent being the same as the blog, and their Facebook doesn’t reflect what they seem to want it to, based on a blog post. They had a blog post about how timeline is to connect with facebook users and fans, and they’re still just using it as a basic wall; a place to post updates, not historical and interesting events. Hulu has when the TV was invented, which is applicable, interesting, and humorous. What about posting when the first ad came out and what it looked like?

Honestly, for the first three years of me living in Blacksburg, I passed the building with ‘Modea’ in it at least once a week and had no idea what it was, nor did I ever feel the need to look it up. It seems though, that they’ve been on the rise in the advertising world, even receiving a small agency of the year award for ‘Best Culture.’ Given that and the details of their culture from their website, I can conclude that the customers see them as a modern, well-rounded advertising family. They play soccer, softball, foosball, every Friday they dress up, the first Friday of every month they go get drinks. They make sure to get each other presents for birthdays and for other holidays, and from an outsider looking in, they seem to truly be a family that gets their work done, and get it done well.

I saw the infographic you did recently on Pinterest. How will that information help you or help another company or brand potentially?


Until Next time!
-MG