Speaker Prep 4

1. A current issue I feel Burt's Bees could be facing is breaking into the moisturizing world. Everyone knows them as chapstick, and maybe the occasional other product. But now they're breaking into the lotion world, and taking it by storm. What I worry about is if people will switch. They already have Aveeno or Nivea for lotion, and Burt's Bees for their chapstick. How do they plan to compare to these brands that have been go-to moisturizers for generations?

2. Current perception of Burt's Bees is amazing. I use it myself, and almost everyone I know uses Chapstick brand, or Burt's Bees brand lip balm. They're become a giant in the lip balm world, and everyone who tries and uses them switches to them most of the time. They're rubbing a promo right now called Raise Your Burt's that has taken Twitter and Facebook by storm, showing just how involved their fans are.

3. If you could change one thing your consumers view you as, what would it be?

Is there any chance for a rebranding of Burt's Bees, or will it forever be the yellow and style we know it as?


Until next time!
-MG

Speaker Prep 4

1. There aren’t really any huge strategic issues that jump out about Publicis. It is a well-respected advertising agency, one of the top three in the world. A few issues that I think could arise include their expansions: they could come across a cultural barrier that they couldn’t overcome. They’re very experienced in all they do. Also, in being friendly with major names such as ‘Google,’ the realization that even business can be a cutthroat world given all the competition could make one worry. Friendships between major names can sometimes cause problems, as both need to look out for themselves first.

2. Consumer perceptions of Publicis are easy. It’s well-respected, well-known, well-liked. They’re an old name in marketing, one of the top three, and they’re there for a good reason. Due to these facts, I could also see consumers perhaps being intimidated by Publicis.

3. Publicis recently bought the Malaysian advertising company Arachnid. Are there any plans for this company, or is it just general expansion?

4. Publicis Dallas recently acquired a new VP/Associate Director of Integrated Production. How does Publicis choose people to fill big roles such as this? The person chosen hadn’t worked for Publicis before, but would having worked for Publicis be an advantage for someone trying to get higher in the company?



Until next time!
-MG

Speaker Prep 3

1. Wieden and Kennedy just landed the Facebook account, giving them another massive client. While this is great for the company, it's going to be interesting to see how you advertise Facebook, and even why given how popular it is already. Who is there left to advertise to, and how will Wieden and Kennedy accomplish it? A strategic issue for the Nike client specifically could be in regards to their contracts. A lot of their contracts with sports teams are going out this year or soon. What will they do to keep their client coming back to them?

2.current consumer reactions to Wieden and Kennedy, especially the Nike side, are impressed. I know I'm not just speaking for myself when I say wow, every Nike commercial I see has me wanting to go buy Nike. Some people might think they're very biased though, that they have no just general exercise clothes. Everything Nike does shows a specific sport or activity per advertisement instead of embodying movement in general.

3. Wieden and Kennedy is pretty much at the top of their game right now, with some of the biggest names in the world using you. Are you worried about the saying the what goes up, must come down?

Also, are you ever worried about having enough good, qualified individuals for your all your different clientele?



Until Next Time!
-MG

Happy Land

Today we're going to talk about something near and dear to my heart. Coca-Cola.

Even as the rest of the world would dawdle around with Pepsi, or switch to diet drinks, I stayed true to Coke. Now mind you, in the south, it's all called coke. "Do you want a coke?" "Yes please." "Okay, what kind?" And then your verify diet, regular, cherry, pibb, whatever.


So I found an article briefing my favorite Coca-cola commercial ad. Ever.





It just makes me happy. I love the idea that every coke is 'specially made for each person' or something of the sort.


Which this article summarizes. It's supposed to make you happy, to be a reminder ad that coke may not be there to save the ozone or create world peace, but they will be there on a rough day to make you happy.


And to save the polar bears when it gets cold out. :) I do like polar bears.

Their basic idea is that coke is the genuine taste of happiness. They base off of that, it doesn't do anything special, but it does taste great and refreshing, and will make you happy. Like, someone made this fresh and specifically for you happy.


I don't know about you, but Coca-Cola nailed this on the head. It certainly made me happy. :)


I know this was short, but the article nailed it on the head.

Until next time!
-MG