1. A current issue I feel Burt's Bees could be facing is breaking into the moisturizing world. Everyone knows them as chapstick, and maybe the occasional other product. But now they're breaking into the lotion world, and taking it by storm. What I worry about is if people will switch. They already have Aveeno or Nivea for lotion, and Burt's Bees for their chapstick. How do they plan to compare to these brands that have been go-to moisturizers for generations?
2. Current perception of Burt's Bees is amazing. I use it myself, and almost everyone I know uses Chapstick brand, or Burt's Bees brand lip balm. They're become a giant in the lip balm world, and everyone who tries and uses them switches to them most of the time. They're rubbing a promo right now called Raise Your Burt's that has taken Twitter and Facebook by storm, showing just how involved their fans are.
3. If you could change one thing your consumers view you as, what would it be?
Is there any chance for a rebranding of Burt's Bees, or will it forever be the yellow and style we know it as?
Until next time!
-MG
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