1. There aren’t really any huge strategic issues that jump out about Publicis. It is a well-respected advertising agency, one of the top three in the world. A few issues that I think could arise include their expansions: they could come across a cultural barrier that they couldn’t overcome. They’re very experienced in all they do. Also, in being friendly with major names such as ‘Google,’ the realization that even business can be a cutthroat world given all the competition could make one worry. Friendships between major names can sometimes cause problems, as both need to look out for themselves first.
2. Consumer perceptions of Publicis are easy. It’s well-respected, well-known, well-liked. They’re an old name in marketing, one of the top three, and they’re there for a good reason. Due to these facts, I could also see consumers perhaps being intimidated by Publicis.
3. Publicis recently bought the Malaysian advertising company Arachnid. Are there any plans for this company, or is it just general expansion?
4. Publicis Dallas recently acquired a new VP/Associate Director of Integrated Production. How does Publicis choose people to fill big roles such as this? The person chosen hadn’t worked for Publicis before, but would having worked for Publicis be an advantage for someone trying to get higher in the company?
Until next time!
-MG
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