So here's my issue. I'm sure everyone has seen that ad they released recently, about how it's less wasteful (plastic bottles) to use Sodastream. Now, my family used to have a sodastream, and we loved it. We've since all but stopped drinking soda, and ours sadly started breaking, so now we just buy regular coke when we go to the supermarket.
I still think sodastreams are genius. I don't even like fizzy water, I think it tastes bitter.
So here's the video:
Shocking and offensive, right? Not at all, in my opinion, and yet it was pulled right before it's premiere airing in the UK. Here's an article about it:
http://adage.com/article/news/sodastream-campaign-alex-bogusky-yanked-u-k/238469/
Go on, go read it, it's short I promise.
Okay, because I know some of you didn't read it, or won't read it until finishing my blog post, here's the gist: UK pulled that advertisement last minute because they thought it was disparaging to Coca-Cola and Pepsi. Now as we all know, I'm a huge Coca-Cola fan. In my opinion, no one likes Pepsi and Coca-Cola shine with butterflies and sunshine with unicorns prancing about it. But I do definitely love Sodastream as well. Does that mean I'll NEVER BUY COCA-COLA AGAIN?! No, I'm pretty sure the last coke I bought was a Cherry Coke Zero. Boom. Sodastream has not ruined coke for me, nor has coke made me get all up-in-arms against Sodastream.
Against Pepsi, yes, but that's just because I think it tastes funny.
Sodastream was concerned about this too, and I think it's something that really should air. There are plenty of people obsessed enough with Coca-Cola and obsessed enough with Pepsi that Sodastream will NOT ruin EITHER one of these big-name brands.
Also, let me mention something about this ad. Sodastream, in general, it targeted at families and young couples, or just people who like soda or fizzy water. On that note, it's practically free fizzy water for those of you who like that, because you just have to pay for the carbonation bottle and no syrup. But anyways, this ad is targeting environmentally friendly people, who hate plastic bottles in all settings, whether they're recycled or not because it can still end up being wasted and wasteful. So these people probably don't drink much coke on their own. What this ad is doing is getting the people who drink coke rarely, and bringing them into the coke-world. The consumers it does happen to 'steal' from Coca-Cola and Pepsi from this ad specifically is completely negligible. Sure, every customer matters, btu the truly dedicated, lifetime customers, will not switch, and those are your most valued assets as far as consumers go.
I think the UK is silly for pulling this ad. Also, what most people over there would do is just use it for fizzy water, and still mostly buy their own cokes, be it Coca-Cola, Pepsi, or store-brand. My family never once fully switched, if only because sometimes we'd be out and what a coke of some sort with dinner. We weren't going to tote our sodastream into a restaurant, that's insane.
I love sodastream. The end.
Until Next Time!
-MG
PS: Lingo: If I say Coca-Cola or Pepsi, I do mean those brands. Diet Coke, Cherry Coke Zero, etc. are also Coca-Cola, and I will always call plain Coke Coca-Cola. When I say 'coke' I mean a soda or a pop in general. In my house everything fizzy and surgary is a coke, even if it's Pepsi brand.
Which it rarely is. :)
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