A Lesson in Grammar

I really like books. I think this article is awesome.


But is it really about books, or is it about something more? Something we can use in more than places than just books.

I understand that taglines are supposed to be short. Just Do It. Gimme A Break. Expect Great Things. But what about a description? Used to, KitKat had 'Crispy wafers in chocolate.' Could it be better? Clearly, because now they have 'Crisp wafers in milk chocolate.' Crisp gives you an adjective, so does milk chocolate. Not just chocolate, but thick, creamy chocolate.


Do they sell more now than they used to? I'd assume so, since they're still growing as a company. They have a devoted fan base, people who love KitKats LOVE KitKats. But what about another start up company? What about someone I've been talking about a lot: Sodastream? "Get Busy With the Fizzy." I personally think that's weird, but it does have at least one adjective in it. Fizzy. That tells you what you're getting out of it - fizz. But I don't get the rest very well. Get busy with the fizzy - does that mean it's going to take me a long time to make my beverages fizzy?

I think they need a new tagline. Now they're DESCRIPTION is much better, except it's too long to be a tagline, too wordy. "Turn Water into Fresh Sparkling Water and Soda." So that's better - boring, plain old water into fresh, sparkling water.. and soda. Okay, so the soda bit is just thrown on, but it's what probably at least 50% of users use it for.

Skittles have 'experience the rainbow.' Now adjectives, but let's be honest, a rainbow is pretty exciting. Then on the packaging, bite size candy. Not just small, bite-size. Adjectives work.

So even if you can't cram an adjective into a two-word tag line, at least try to get it into your description. Studies show it works wonders, and I can definitely agree with that.


Until next time!
-MG