I find this really interesting.
I'm not sure how people could use this, aside from changing their glass shapes/sizes for faster turnover or to increase sales. For example, soda in restaurants. There could be faster refills, and if you charge per refill, you'd make plenty of profit.
But how could this work in marketing..? In my head I'm thinking of weird advertisements. Or maybe guerrilla marketing.. guerrilla marketing could actually work really well. I don't even drink beer, except for these two times out of curved, flute glasses. I think I might've had one can, once.
What if beer companies or soda companies capitalized on this?
Seems soda companies are almost already capitalizing on it. But what about with cans? What if beer came in curvier, glass-shaped cans? Or encouraged you (through marketing) to drink them out of glasses such as that? Same with sodas too. I know some beers give you specific instructions, to drink until there's a certain amount left, then swirl it and take the last few drinks right quick.
Instructions can tell you drink (over ice, not over ice, whatever happens) in a curvy glass.
I made a vase-floral design in one of these once.
But seriously, I really think drink companies could really capitalize on this new discovery, and let's be honest, it's a very interesting concept you can impress almost anyone with. Even on an interview.
Until next time!
-MG
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