Guys, I really like Gap.
They changed hand a lot recently, and let me tell you. It's working for them. So what other brands have made this scary jump of switching ownership or who your manager is and rocked it?
JC Penney. The guy who now runs it used to work at Apple - something tells me he has great insight into business.
Speaking of Apple, despite Steve Jobs' passing, Tim Cook has been rocking it out. I firmly believe Apple has the BEST business plan, followed by Wal-Mart. Hypermarkets are crazy.
So why is this working? Well, I exercise a lot, and I feel like I can relate these two concepts. Get ready to have your mind blown.
So when you lift weights, your muscles tear, and then heal back stronger from protein. That's the simplest way to put it. But if you do twenty bicep curls a day, guess what? Your body adapts, and even if you go up in weight, your muscles will SORT OF callous, is the best way I can phrase it, and they won't tear or reheal bigger. If you do the same exercises in the same orders every week, your body adapts and stops growing. You have to switch up your workout program, usually every two weeks is sufficient. Probably the most you can do it is six weeks before HAVING to switch or else being caught in a slump.
So here's relating it to a company switching hands, if it's not already clear. Your company gets used to you. The world gets used to you. Your company becomes jaded, and you don't know how to switch it up in a way that isn't already jaded. Some older football coaches are having this problem as well. So how do you fix it?
Well.. you replace your workout with something new and different. You replace your football coach with someone younger with new play ideas. You replace someone with a lot of power with someone younger, with a lot of new ideas.
So even if it's been a bumpy ride while you switch over, I think in the long-run, this switch is going to be great for these companies. JC Penney did an entire rebranding with their CEO switch, and I think the few bumps in the road have been minor compared to what they'll gain in the future. Same with Gap. Apple has stayed true to it roots, but they're trying a few new things.
What promising companies!!!
Until Next Time!
-MG
neat analogy
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