Let me tell you, for my final required blog post for the semester, about one of my biggest pet peeves. We'll need some background first.
So in order for me to fall asleep, I need to have my brain thinking of one thing, but it can't be real life. A story, a tv show, anything. It needs to be loud enough for me to hear it, but barely hear it. I want it quiet enough so that when I fall asleep, the tv show won't wake me up. I set my sleep timers for an hour on my television, just to be safe.
BUT THEN THERE'S A COMMERCIAL THAT GOES LIKE THIS AND YELLS AND THE MUSIC IS LOUD AND THERE'S SO MUCH NOISE AND I WAS SO CLOSE TO BEING ASLEEP...
Well, I've got to tell you. It's worked before, it does grab the viewer's attention, and they do at least see or hear what the heck it is you're selling or doing. But let me be honest, I hate you and will never buy from you/whatever it is your selling simply because you're obnoxiously loud. Even if I LOVE buying pillows from PillowPuffMart or something, if I heard a commercial of them SCREAMING LIKE THIS then I would never buy from them ever again.
Good news for consumers! Bad news for marketers: You can't yell at me when I'm trying to sleep anymore.
This only relates to marketing in the sense of WHY they're doing it, and how this could most assuredly hurt some companies. Some people actually like being caught off-guard by your loud noises, and will be more interested in your wares because of it. I'm not one of those people, but there are people like that in the world.
Good new for consumers, my ear drums are safe and you'll stop waking me up.
So what can marketers do now? Clearly they need to flash bright colors and white light instead, so it'll blind me. Kidding. Now, those weird TV spot commercials will have to actually think of decent commercials instead of blowing out everyones' eardrums. I'm actually really excited to see what some of them will come up with, which might sound really nerdy, but I think it could be really funny.
Marketers make it work! That'll be the title of my blog post when I figure out what they're doing instead..
Until next time!
-MG
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