http://adage.com/article/global-news/evade-u-k-ban-spot-sodastream-switches-print-ads/238645/
In case you don't feel like reading that, the article title is 'To Evade UK Ban on Spot, Sodastream Switches to Print Ads.' Here's an example of their print ad:
Never have I been more proud of a carbonation service before. This ad is brilliant, not only is it completely eye-catching, but it gets the information across very quickly, leading you to want to read the fine print.
In the fine print, they tell you about how they were banned - hence the censored bit at the top, which is hugely eye catching, as previously mentioned.
Just look at it! I don't even know where they're going to run it, but I'm excited for it. This is really just a tag on to my last article, about a marketing campaign growing a set (of legs, what were you thinking?) and fighting back.
I love it. I think I'm going to go buy a new sodastream now, just to support this.
I want to talk about this though, some brands couldn't do this. A lot couldn't. Like Nivea. If they were censored for slamming on.. I don't know. Jergens. Nivea having a print ad like this wouldn't have near the exciting, actiony, fighting back slam as this does. Because this is huge. It's a completely different category, wrongly banned, fighting back with a bite.
I'm stoked to see what else Sodastream comes up with along this line for the UK. I have a feeling this won't be my last post about this..
Until next time!
-MG
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