Let me tell you, for my final required blog post for the semester, about one of my biggest pet peeves. We'll need some background first.
So in order for me to fall asleep, I need to have my brain thinking of one thing, but it can't be real life. A story, a tv show, anything. It needs to be loud enough for me to hear it, but barely hear it. I want it quiet enough so that when I fall asleep, the tv show won't wake me up. I set my sleep timers for an hour on my television, just to be safe.
BUT THEN THERE'S A COMMERCIAL THAT GOES LIKE THIS AND YELLS AND THE MUSIC IS LOUD AND THERE'S SO MUCH NOISE AND I WAS SO CLOSE TO BEING ASLEEP...
Well, I've got to tell you. It's worked before, it does grab the viewer's attention, and they do at least see or hear what the heck it is you're selling or doing. But let me be honest, I hate you and will never buy from you/whatever it is your selling simply because you're obnoxiously loud. Even if I LOVE buying pillows from PillowPuffMart or something, if I heard a commercial of them SCREAMING LIKE THIS then I would never buy from them ever again.
Good news for consumers! Bad news for marketers: You can't yell at me when I'm trying to sleep anymore.
This only relates to marketing in the sense of WHY they're doing it, and how this could most assuredly hurt some companies. Some people actually like being caught off-guard by your loud noises, and will be more interested in your wares because of it. I'm not one of those people, but there are people like that in the world.
Good new for consumers, my ear drums are safe and you'll stop waking me up.
So what can marketers do now? Clearly they need to flash bright colors and white light instead, so it'll blind me. Kidding. Now, those weird TV spot commercials will have to actually think of decent commercials instead of blowing out everyones' eardrums. I'm actually really excited to see what some of them will come up with, which might sound really nerdy, but I think it could be really funny.
Marketers make it work! That'll be the title of my blog post when I figure out what they're doing instead..
Until next time!
-MG
Wednesday, December 12, 2012
How Quotes Change Everything
Let me preface with this: I am not a crazy feminist. I don't believe in women having more power than men because we're better or something obscure like that. Heck, if I get home before my future husband, I'll have dinner on the table for him when he gets home - because I like cooking and I assume I'll enjoy eating with my husband.
But I love this article on a gender equality (Which I am all for) article with some pretty excellent pictures.
I'm a big fan of this girl.
I thought this one was really eye-catching and good.
But what I really want to mention is a line from the article.. The creative brief for the “Gender Equality Now” exhibition carries a quote from Clinton that states, “As long as girls and women are valued less, fed less, fed last, overworked, underpaid, not schooled and subjected to violence in and out of their homes, the potential of the human family to create a peaceful, prosperous world will not be realised.”
Let me tell you something about quotes. I'm obsessed with them. I find them hugely inspiring, and when we're they're really well put-together, they're very focused. Conveniently enough, that's everything a creative brief should be. I'm going to be honest here, I have a board on pinterest called 'Quotes' and it's easily my most filled board. I. Love. Quotes.
Which made me realize, I love the idea of quotes in a creative brief! Why didn't my group think of that for our creative brief?! What an amazing idea! I'm impressed. Again, with my post on creativity, I'll use this for any future creative brief I need to make. Let's be real, wow. I'm not entirely sure why I'm so impressed with this - I'm sure plenty of companies and businesses have done this. Maybe it's just because I love quotes.
For example:
This is on my pinterest quotes board, because I'm kind of on the shorter side of ladies' heights. That's just one of the >50 quote pins I have.
I think using a quote in a creative brief is a strong, powerful way to reinforce the influence behind what you want, what you want it focused on. Inspiring and focused.
It's like creative briefs were made to showcase quotes! At least, in my head. Wish I'd thought of this sooner.
Until next time!
-MG
But I love this article on a gender equality (Which I am all for) article with some pretty excellent pictures.
I'm a big fan of this girl.
I thought this one was really eye-catching and good.
But what I really want to mention is a line from the article.. The creative brief for the “Gender Equality Now” exhibition carries a quote from Clinton that states, “As long as girls and women are valued less, fed less, fed last, overworked, underpaid, not schooled and subjected to violence in and out of their homes, the potential of the human family to create a peaceful, prosperous world will not be realised.”
Let me tell you something about quotes. I'm obsessed with them. I find them hugely inspiring, and when we're they're really well put-together, they're very focused. Conveniently enough, that's everything a creative brief should be. I'm going to be honest here, I have a board on pinterest called 'Quotes' and it's easily my most filled board. I. Love. Quotes.
Which made me realize, I love the idea of quotes in a creative brief! Why didn't my group think of that for our creative brief?! What an amazing idea! I'm impressed. Again, with my post on creativity, I'll use this for any future creative brief I need to make. Let's be real, wow. I'm not entirely sure why I'm so impressed with this - I'm sure plenty of companies and businesses have done this. Maybe it's just because I love quotes.
For example:
This is on my pinterest quotes board, because I'm kind of on the shorter side of ladies' heights. That's just one of the >50 quote pins I have.
I think using a quote in a creative brief is a strong, powerful way to reinforce the influence behind what you want, what you want it focused on. Inspiring and focused.
It's like creative briefs were made to showcase quotes! At least, in my head. Wish I'd thought of this sooner.
Until next time!
-MG
Changing hands is a good thing
Guys, I really like Gap.
They changed hand a lot recently, and let me tell you. It's working for them. So what other brands have made this scary jump of switching ownership or who your manager is and rocked it?
JC Penney. The guy who now runs it used to work at Apple - something tells me he has great insight into business.
Speaking of Apple, despite Steve Jobs' passing, Tim Cook has been rocking it out. I firmly believe Apple has the BEST business plan, followed by Wal-Mart. Hypermarkets are crazy.
So why is this working? Well, I exercise a lot, and I feel like I can relate these two concepts. Get ready to have your mind blown.
So when you lift weights, your muscles tear, and then heal back stronger from protein. That's the simplest way to put it. But if you do twenty bicep curls a day, guess what? Your body adapts, and even if you go up in weight, your muscles will SORT OF callous, is the best way I can phrase it, and they won't tear or reheal bigger. If you do the same exercises in the same orders every week, your body adapts and stops growing. You have to switch up your workout program, usually every two weeks is sufficient. Probably the most you can do it is six weeks before HAVING to switch or else being caught in a slump.
So here's relating it to a company switching hands, if it's not already clear. Your company gets used to you. The world gets used to you. Your company becomes jaded, and you don't know how to switch it up in a way that isn't already jaded. Some older football coaches are having this problem as well. So how do you fix it?
Well.. you replace your workout with something new and different. You replace your football coach with someone younger with new play ideas. You replace someone with a lot of power with someone younger, with a lot of new ideas.
So even if it's been a bumpy ride while you switch over, I think in the long-run, this switch is going to be great for these companies. JC Penney did an entire rebranding with their CEO switch, and I think the few bumps in the road have been minor compared to what they'll gain in the future. Same with Gap. Apple has stayed true to it roots, but they're trying a few new things.
What promising companies!!!
Until Next Time!
-MG
They changed hand a lot recently, and let me tell you. It's working for them. So what other brands have made this scary jump of switching ownership or who your manager is and rocked it?
JC Penney. The guy who now runs it used to work at Apple - something tells me he has great insight into business.
Speaking of Apple, despite Steve Jobs' passing, Tim Cook has been rocking it out. I firmly believe Apple has the BEST business plan, followed by Wal-Mart. Hypermarkets are crazy.
So why is this working? Well, I exercise a lot, and I feel like I can relate these two concepts. Get ready to have your mind blown.
So when you lift weights, your muscles tear, and then heal back stronger from protein. That's the simplest way to put it. But if you do twenty bicep curls a day, guess what? Your body adapts, and even if you go up in weight, your muscles will SORT OF callous, is the best way I can phrase it, and they won't tear or reheal bigger. If you do the same exercises in the same orders every week, your body adapts and stops growing. You have to switch up your workout program, usually every two weeks is sufficient. Probably the most you can do it is six weeks before HAVING to switch or else being caught in a slump.
So here's relating it to a company switching hands, if it's not already clear. Your company gets used to you. The world gets used to you. Your company becomes jaded, and you don't know how to switch it up in a way that isn't already jaded. Some older football coaches are having this problem as well. So how do you fix it?
Well.. you replace your workout with something new and different. You replace your football coach with someone younger with new play ideas. You replace someone with a lot of power with someone younger, with a lot of new ideas.
So even if it's been a bumpy ride while you switch over, I think in the long-run, this switch is going to be great for these companies. JC Penney did an entire rebranding with their CEO switch, and I think the few bumps in the road have been minor compared to what they'll gain in the future. Same with Gap. Apple has stayed true to it roots, but they're trying a few new things.
What promising companies!!!
Until Next Time!
-MG
So this one time..
I went to the zoo and The Boyfriend didn't know what a red panda was, so when he saw a picture of it, he called it a koala-fox. Let me tell you, it looks NOTHING like a koala, and maybe a little like a fox. After this trip, it's his new favorite animal.
LOOK AT HIS FACE :D
So here's this article about pictures that I'm pretty sure everyone already knew. But! It's always nice to have numbers and research behind it.
Also, this says words look better with an actual picture, as opposed to a blank screen or a solid color. Apparently, the picture doesn't even have to be relevant! Now, I don't like that, because if there's a disconnect, I just sit there staring in a confused manner and wonder why the heck this doesn't click, why you're trying to persuade me to buy a brand of cracker with a picture of a dolphin.
Just came up with that, I'm not calling anyone out here.
Here's my singular problem with this article: Isn't this kind of a duh thing? As with all the neuromarketing articles, it's nice to have the numbers behind it and the proof and to learn how they got there. But at the end, when they some it up: Make the picture relevant, include a picture, and not just stock photo. Isn't that all given?
This sort of ties in with my post on creativity - BE CREATIVE. Someone took a great picture of a sunset, and it's applicable to your product. DON'T USE IT!! It's probably all over the internet!!! Use it as inspiration and go take your own picture of a sunset! Take a thousand pictures of sunsets if it means you'll get a good shot.
Don't use this. It's from wikipedia. I googled 'sunset.'
But now I've seen what I want, I can go find a nice spot and stare at a sunset until I get a good blend of colors like this for my product.
Don't use stock, everyone will know.
Until next time!
-MG
LOOK AT HIS FACE :D
So here's this article about pictures that I'm pretty sure everyone already knew. But! It's always nice to have numbers and research behind it.
Also, this says words look better with an actual picture, as opposed to a blank screen or a solid color. Apparently, the picture doesn't even have to be relevant! Now, I don't like that, because if there's a disconnect, I just sit there staring in a confused manner and wonder why the heck this doesn't click, why you're trying to persuade me to buy a brand of cracker with a picture of a dolphin.
Just came up with that, I'm not calling anyone out here.
Here's my singular problem with this article: Isn't this kind of a duh thing? As with all the neuromarketing articles, it's nice to have the numbers behind it and the proof and to learn how they got there. But at the end, when they some it up: Make the picture relevant, include a picture, and not just stock photo. Isn't that all given?
This sort of ties in with my post on creativity - BE CREATIVE. Someone took a great picture of a sunset, and it's applicable to your product. DON'T USE IT!! It's probably all over the internet!!! Use it as inspiration and go take your own picture of a sunset! Take a thousand pictures of sunsets if it means you'll get a good shot.
Don't use this. It's from wikipedia. I googled 'sunset.'
But now I've seen what I want, I can go find a nice spot and stare at a sunset until I get a good blend of colors like this for my product.
Don't use stock, everyone will know.
Until next time!
-MG
A Lesson in Grammar
I really like books. I think this article is awesome.
But is it really about books, or is it about something more? Something we can use in more than places than just books.
I understand that taglines are supposed to be short. Just Do It. Gimme A Break. Expect Great Things. But what about a description? Used to, KitKat had 'Crispy wafers in chocolate.' Could it be better? Clearly, because now they have 'Crisp wafers in milk chocolate.' Crisp gives you an adjective, so does milk chocolate. Not just chocolate, but thick, creamy chocolate.
Do they sell more now than they used to? I'd assume so, since they're still growing as a company. They have a devoted fan base, people who love KitKats LOVE KitKats. But what about another start up company? What about someone I've been talking about a lot: Sodastream? "Get Busy With the Fizzy." I personally think that's weird, but it does have at least one adjective in it. Fizzy. That tells you what you're getting out of it - fizz. But I don't get the rest very well. Get busy with the fizzy - does that mean it's going to take me a long time to make my beverages fizzy?
I think they need a new tagline. Now they're DESCRIPTION is much better, except it's too long to be a tagline, too wordy. "Turn Water into Fresh Sparkling Water and Soda." So that's better - boring, plain old water into fresh, sparkling water.. and soda. Okay, so the soda bit is just thrown on, but it's what probably at least 50% of users use it for.
Skittles have 'experience the rainbow.' Now adjectives, but let's be honest, a rainbow is pretty exciting. Then on the packaging, bite size candy. Not just small, bite-size. Adjectives work.
So even if you can't cram an adjective into a two-word tag line, at least try to get it into your description. Studies show it works wonders, and I can definitely agree with that.
Until next time!
-MG
But is it really about books, or is it about something more? Something we can use in more than places than just books.
I understand that taglines are supposed to be short. Just Do It. Gimme A Break. Expect Great Things. But what about a description? Used to, KitKat had 'Crispy wafers in chocolate.' Could it be better? Clearly, because now they have 'Crisp wafers in milk chocolate.' Crisp gives you an adjective, so does milk chocolate. Not just chocolate, but thick, creamy chocolate.
Do they sell more now than they used to? I'd assume so, since they're still growing as a company. They have a devoted fan base, people who love KitKats LOVE KitKats. But what about another start up company? What about someone I've been talking about a lot: Sodastream? "Get Busy With the Fizzy." I personally think that's weird, but it does have at least one adjective in it. Fizzy. That tells you what you're getting out of it - fizz. But I don't get the rest very well. Get busy with the fizzy - does that mean it's going to take me a long time to make my beverages fizzy?
I think they need a new tagline. Now they're DESCRIPTION is much better, except it's too long to be a tagline, too wordy. "Turn Water into Fresh Sparkling Water and Soda." So that's better - boring, plain old water into fresh, sparkling water.. and soda. Okay, so the soda bit is just thrown on, but it's what probably at least 50% of users use it for.
Skittles have 'experience the rainbow.' Now adjectives, but let's be honest, a rainbow is pretty exciting. Then on the packaging, bite size candy. Not just small, bite-size. Adjectives work.
So even if you can't cram an adjective into a two-word tag line, at least try to get it into your description. Studies show it works wonders, and I can definitely agree with that.
Until next time!
-MG
Creative.
So one of my blog prompts from my professor is "What does it mean to be creative?" I assume that if I simply write, "To create something," in this blog, she'll dock a lot of points.
But seriously, what more is it than that?
Dictionary.com says "cre·a·tive [kree-ey-tiv] adjective
1. having the quality or power of creating.
2. resulting from originality of thought, expression, etc.; imaginative: creative writing.
3. originative; productive (usually followed by of ).
4. Facetious. using or creating exaggerated or skewed data, information, etc.: creative bookkeeping."
I feel like this proves my point. Creating something. I know you might say, yes Marketing Girl, but it has to be ORIGINAL. I disagree.
The other day, the boyfriend drew me a picture of a My Little Pony, Applejack. It took me a few weeks to beg for it, but he finally did because he likes me. He opened a picture of Applejack from google images, and he drew it. Just because someone else originally drew it and he copied it, does that make him not creative? He still created something for me. Something I couldn't have created without the use of a printer and tracing paper.
I'm not saying copying is good, in fact, copying and plagiarism and all that nonsense is horrible and illegal and you should never do it.
But just because you base an idea off of something someone's already done before, does that mean you're no longer creative? I disagree, I think it makes you just as creative. Why reinvent the wheel every time you make a car? I think that would be silly.
I don't think my idea is hugely novel. I just think being creative means you can create something. You can either create something completely new from scratch, or you can take someone else's idea and build something new from that. A hatchback and a van and a truck have a lot in common when you look at how they're made and what they're made of. They all also still happen to have four wheels.
Until next time!
-MG
But seriously, what more is it than that?
Dictionary.com says "cre·a·tive [kree-ey-tiv] adjective
1. having the quality or power of creating.
2. resulting from originality of thought, expression, etc.; imaginative: creative writing.
3. originative; productive (usually followed by of ).
4. Facetious. using or creating exaggerated or skewed data, information, etc.: creative bookkeeping."
I feel like this proves my point. Creating something. I know you might say, yes Marketing Girl, but it has to be ORIGINAL. I disagree.
The other day, the boyfriend drew me a picture of a My Little Pony, Applejack. It took me a few weeks to beg for it, but he finally did because he likes me. He opened a picture of Applejack from google images, and he drew it. Just because someone else originally drew it and he copied it, does that make him not creative? He still created something for me. Something I couldn't have created without the use of a printer and tracing paper.
I'm not saying copying is good, in fact, copying and plagiarism and all that nonsense is horrible and illegal and you should never do it.
But just because you base an idea off of something someone's already done before, does that mean you're no longer creative? I disagree, I think it makes you just as creative. Why reinvent the wheel every time you make a car? I think that would be silly.
I don't think my idea is hugely novel. I just think being creative means you can create something. You can either create something completely new from scratch, or you can take someone else's idea and build something new from that. A hatchback and a van and a truck have a lot in common when you look at how they're made and what they're made of. They all also still happen to have four wheels.
Until next time!
-MG
On the same note of viral marketing, here's AdAge's list of the top 10 viral campaigns of 2012. Conveniently enough, it starts with Kony. But don't worry, none of the rest are as long or as intense. So! Here's the article:
I want to point out that two of them are for Angry Birds.
My Mom is obsessed with Angry Birds. It's really cute, actually. She has an obsessive need for three starts on all the levels of all the games. I'm sort of like it with Cut The Rope. We're a pretty strange little family.
Anyways! Onto this discussion of viral marketing. I have to say I sort of agree with their list, in that I saw the top few or so and then it kind of dwindles because I don't watch a lot of youtube and only a few of those were actual commercials as well, like the M&Ms one. So I ask this, what is this new obsession with viral marketing? How did we go from a world of television and billboards to one where a youtube ad has more success than a prime TV spot? The Superbowl is, perhaps, the main exception to this, but overall.
I saw Kony because I was confused, I saw the space one because I watched it, I saw the two Angry Birds one from my mom, I think the Galaxy S one was on tv? Or it was an ad before a video I was watching on youtube, and then the m&m ones are the only ones I've seen.
I missed the jump because if I spent a lot of time on youtube watching these things, I would spend literally all my time watching these things.
My number one answer is that we have become a nation of procrastinators. I myself am one, and I can't go a day without hearing one of those 'clever' things like 'Procrastinators Unite! ..Tomorrow.' Which people need to stop saying because it's become very unoriginal.
But we have a problem. I know, aside from procrastinating?! You ask. I say yes. We don't just procrastinate, but we don't do ANYTHING while we procrastinate. Well, I don't feel like socializing with friends or eating food and everything on TV sucks except for Big Bang Theory/Jersey Shore/Whatever it is you rot your brain with, which isn't on right now. But I don't want to do my HUGE paper that's due tomorrow and worth 90% of my grade and has been assigned all semester. So I think I'll just go click popular things on youtube for a few hours.
A few HOURS?! WHAT?! The longest I spent on youtube once was one hour, where I proceeded to watch about thirty Jenna Marbles videos. I have an attention disorder, I can't even focus on being distracted for more than an hour.
I feel like as a marketing major, I should be THRILLED by this. So long as I can create a video and push it so hard or make at least one opinion leader laugh, suddenly I've made it. Instead, I'm just a little freaked out by how big viral marketing has gotten. Will it make my future job easier? Maybe. Does it mean there are kids out there with cumulative finals tomorrow that they haven't studied a lick for and instead they're busy laughing about a brown M&M? Sadly, yes.
As excited as I am, and as much as I enjoy watching the occasional viral marketing, I'm concerned with how often one person will watch each of these singular advertisements. How many times have you seen the angry birds commercials? For me, it's once each. That's all I need to see it too, thanks.
Viral marketing. Very exciting, very interesting, very scary, and a little concerning.
Until next time!
-MG
I want to point out that two of them are for Angry Birds.
My Mom is obsessed with Angry Birds. It's really cute, actually. She has an obsessive need for three starts on all the levels of all the games. I'm sort of like it with Cut The Rope. We're a pretty strange little family.
Anyways! Onto this discussion of viral marketing. I have to say I sort of agree with their list, in that I saw the top few or so and then it kind of dwindles because I don't watch a lot of youtube and only a few of those were actual commercials as well, like the M&Ms one. So I ask this, what is this new obsession with viral marketing? How did we go from a world of television and billboards to one where a youtube ad has more success than a prime TV spot? The Superbowl is, perhaps, the main exception to this, but overall.
I saw Kony because I was confused, I saw the space one because I watched it, I saw the two Angry Birds one from my mom, I think the Galaxy S one was on tv? Or it was an ad before a video I was watching on youtube, and then the m&m ones are the only ones I've seen.
I missed the jump because if I spent a lot of time on youtube watching these things, I would spend literally all my time watching these things.
My number one answer is that we have become a nation of procrastinators. I myself am one, and I can't go a day without hearing one of those 'clever' things like 'Procrastinators Unite! ..Tomorrow.' Which people need to stop saying because it's become very unoriginal.
But we have a problem. I know, aside from procrastinating?! You ask. I say yes. We don't just procrastinate, but we don't do ANYTHING while we procrastinate. Well, I don't feel like socializing with friends or eating food and everything on TV sucks except for Big Bang Theory/Jersey Shore/Whatever it is you rot your brain with, which isn't on right now. But I don't want to do my HUGE paper that's due tomorrow and worth 90% of my grade and has been assigned all semester. So I think I'll just go click popular things on youtube for a few hours.
A few HOURS?! WHAT?! The longest I spent on youtube once was one hour, where I proceeded to watch about thirty Jenna Marbles videos. I have an attention disorder, I can't even focus on being distracted for more than an hour.
I feel like as a marketing major, I should be THRILLED by this. So long as I can create a video and push it so hard or make at least one opinion leader laugh, suddenly I've made it. Instead, I'm just a little freaked out by how big viral marketing has gotten. Will it make my future job easier? Maybe. Does it mean there are kids out there with cumulative finals tomorrow that they haven't studied a lick for and instead they're busy laughing about a brown M&M? Sadly, yes.
As excited as I am, and as much as I enjoy watching the occasional viral marketing, I'm concerned with how often one person will watch each of these singular advertisements. How many times have you seen the angry birds commercials? For me, it's once each. That's all I need to see it too, thanks.
Viral marketing. Very exciting, very interesting, very scary, and a little concerning.
Until next time!
-MG
Viral Marketing - Kony
So if you haven't seen this at all during 2012, you're clearly missing out on some intense marketing, and this video gets shut down on December 31. I'm not sure how they can do this, given how many users have reposted it on youtube, so it'll probably still be available after that, but here it is now.
I'm not going to talk to you about Kony. Not about deployment of the troops vs. saving Ugandan children, not about Republican vs. Democrat or anything like that, because I don't believe in shoving my opinions down peoples' throats, and I gauge that you can make your own opinion on this video.
What I'm going to talk about is the marketing of this video. The viral marketing. It has over 94,000,000 views. Ninety-four MILLION views. Want to know the total views? Over 213 million. 213,000,000. How did this happen? A few people made it, and they made it well. They put together moving images and clips, and explained their plan in about the same amount of time of a short lecture.
Then they posted it, they shared it with their friends, their family, each other. Then they passed it on to facebook, who watched it and saw these moving images, this cute kid, this intense issue in Uganda. Then they shared it.
Then they were moved by the attempt to explain this massive issue to a child. So they shared it on Twitter.
Then they were moved by the thought of losing their child/future children because of a war, about not being safe. About having their own kids shoot them.
Then they shared it.
Soon, the number hit 94 million.
I must say, this has to be the most intense viral marketing campaign ever. I'm sure it didn't cost much - certainly not near as much as it made. I'd be curious to know how much money they made from Tri, and how many of those little boxes they sent out. I'm sure the number would blow me away, and I'm sure we've all seen the posters about. I can't say if it was April 21st with I saw them all, or when or where it was when I first noticed, but even I, secluded on my college campus and in my hometown, saw enough for me to be curious.
This sets a completely new standard for viral marketing. It was parkour, or some crazy stunt, it was a tragic issue happening in a country on another continent, and the world took it and ran with it. Whatever this Kony 2012 campaign did, it did it right and it needs others to follow it's example. If I had to guess? One thing:
Dedication.
These aren't people who just sort of care about this in their spare time. No, these people CARE about this in all their time, and I'm sure each person who helped make that video or was in that video probably shared it on their facebooks and twitters about 100 times, at least. Who knows exactly when it took hold, but they chipped away by posting it so often, by being so dedication and persevering and persistent, until they couldn't be ignored.
This is a hugely successful marketing campaign, but not because of the campaign itself, but because of the people behind it I think. If only everyone were as dedicated to their campaigns as that, we'd have a lot more viral marketing out there.
Until next time
-MG
I'm not going to talk to you about Kony. Not about deployment of the troops vs. saving Ugandan children, not about Republican vs. Democrat or anything like that, because I don't believe in shoving my opinions down peoples' throats, and I gauge that you can make your own opinion on this video.
What I'm going to talk about is the marketing of this video. The viral marketing. It has over 94,000,000 views. Ninety-four MILLION views. Want to know the total views? Over 213 million. 213,000,000. How did this happen? A few people made it, and they made it well. They put together moving images and clips, and explained their plan in about the same amount of time of a short lecture.
Then they posted it, they shared it with their friends, their family, each other. Then they passed it on to facebook, who watched it and saw these moving images, this cute kid, this intense issue in Uganda. Then they shared it.
Then they were moved by the attempt to explain this massive issue to a child. So they shared it on Twitter.
Then they were moved by the thought of losing their child/future children because of a war, about not being safe. About having their own kids shoot them.
Then they shared it.
Soon, the number hit 94 million.
I must say, this has to be the most intense viral marketing campaign ever. I'm sure it didn't cost much - certainly not near as much as it made. I'd be curious to know how much money they made from Tri, and how many of those little boxes they sent out. I'm sure the number would blow me away, and I'm sure we've all seen the posters about. I can't say if it was April 21st with I saw them all, or when or where it was when I first noticed, but even I, secluded on my college campus and in my hometown, saw enough for me to be curious.
This sets a completely new standard for viral marketing. It was parkour, or some crazy stunt, it was a tragic issue happening in a country on another continent, and the world took it and ran with it. Whatever this Kony 2012 campaign did, it did it right and it needs others to follow it's example. If I had to guess? One thing:
Dedication.
These aren't people who just sort of care about this in their spare time. No, these people CARE about this in all their time, and I'm sure each person who helped make that video or was in that video probably shared it on their facebooks and twitters about 100 times, at least. Who knows exactly when it took hold, but they chipped away by posting it so often, by being so dedication and persevering and persistent, until they couldn't be ignored.
This is a hugely successful marketing campaign, but not because of the campaign itself, but because of the people behind it I think. If only everyone were as dedicated to their campaigns as that, we'd have a lot more viral marketing out there.
Until next time
-MG
Curvey Glasses
I find this really interesting.
I'm not sure how people could use this, aside from changing their glass shapes/sizes for faster turnover or to increase sales. For example, soda in restaurants. There could be faster refills, and if you charge per refill, you'd make plenty of profit.
But how could this work in marketing..? In my head I'm thinking of weird advertisements. Or maybe guerrilla marketing.. guerrilla marketing could actually work really well. I don't even drink beer, except for these two times out of curved, flute glasses. I think I might've had one can, once.
What if beer companies or soda companies capitalized on this?
Seems soda companies are almost already capitalizing on it. But what about with cans? What if beer came in curvier, glass-shaped cans? Or encouraged you (through marketing) to drink them out of glasses such as that? Same with sodas too. I know some beers give you specific instructions, to drink until there's a certain amount left, then swirl it and take the last few drinks right quick.
Instructions can tell you drink (over ice, not over ice, whatever happens) in a curvy glass.
I made a vase-floral design in one of these once.
But seriously, I really think drink companies could really capitalize on this new discovery, and let's be honest, it's a very interesting concept you can impress almost anyone with. Even on an interview.
Until next time!
-MG
I'm not sure how people could use this, aside from changing their glass shapes/sizes for faster turnover or to increase sales. For example, soda in restaurants. There could be faster refills, and if you charge per refill, you'd make plenty of profit.
But how could this work in marketing..? In my head I'm thinking of weird advertisements. Or maybe guerrilla marketing.. guerrilla marketing could actually work really well. I don't even drink beer, except for these two times out of curved, flute glasses. I think I might've had one can, once.
What if beer companies or soda companies capitalized on this?
Seems soda companies are almost already capitalizing on it. But what about with cans? What if beer came in curvier, glass-shaped cans? Or encouraged you (through marketing) to drink them out of glasses such as that? Same with sodas too. I know some beers give you specific instructions, to drink until there's a certain amount left, then swirl it and take the last few drinks right quick.
Instructions can tell you drink (over ice, not over ice, whatever happens) in a curvy glass.
.svg/149px-Pilsner_Glass_(Standard).svg.png)
I made a vase-floral design in one of these once.
But seriously, I really think drink companies could really capitalize on this new discovery, and let's be honest, it's a very interesting concept you can impress almost anyone with. Even on an interview.
Until next time!
-MG
Uniqlo! Part two!
So here is our creative brief for the Uniqlo problem I mentioned before. I don't have the powerpoint, nor would I post it on here, mostly because I don't know how.. haha.
Background/Problem
We do not yet have a relationship with the young adults we are looking for. They do not yet know that our fashion allows them to creatively express their personality through the clothes they wear. Once they find those colors that let them be them, they will fall in love with us, and themselves all over again.
Advertising Objective
We want people to break free of the color boundaries that other stores put on them. We want people to walk into the store or visit the site and have this “Ahhh” feeling, relieved that they finally found a store that gives them the shot of choosing exactly who they want to be.
Insight (Problem)
I want the shade I imagined in my head to jump off the shelf at me. I need the freedom of choosing that “in between color” that shows who I am. Give me the option of differentiating myself from all the other color clones.
Target Audience
They’ll keep an old pair of shoes because those shoes hold stories that they adore
They see the status quo around them, and set out to defy it.
They strive to show themselves as an individual and not just a member of the flock
They want people to see that they don’t have to conform to their standards
They’d rather have the right product, rather than the IT product
They’ll wear that lucky pair of underwear because they know it would never do them wrong
They’ll go to the hole in the wall restaurant because they see the potential
They have a need to use the stairs because everyone uses the elevator
If a product doesn’t say something about them, they want nothing to do with it
They’ll do that dare, because you thought they wouldn’t
They want to take on the world, while remaining true to themselves and not selling out
They don’t want the world around them to tell them who they can and can’t be
They live by their rules, their decisions, their soul
Proposition (includes benefits and reasons to believe):
Your shade is waiting for you
80 colors of polo shirts currently available on the floor, 50 Colors of Socks
16 textile masters with each over 20 years experience in dyeing
Not tailored to any certain fashion, no logos - just colors
Selections available in stores, as well as online
“Uniqlo offers products in almost every color imaginable” - New York Fashion
So did you like it? You probably didn't read the whole thing, but I understand. Our SMP (Single Minded Proposition) ended up being "Your Shade Is Waiting For You." Let me tell you, if I read that, I'd think of paint instead of clothes and I'd still be interested. I don't even need paint and I'd want to go look. Discovering it's actually clothes? What a nice surprise. I love clothes. :)
Seriously, look at all those colors! And then they have it in off-shades. I can't find the exact picture right now.. still googling.
You know what, I can't find it. Just go to the site and look for yourself. Seriously, it's impressive and the only reason I haven't bought from them is because I'm a broke college student who doesn't NEED any of these clothes. If I had money, it would be impulse buys out the wazoo.
Seriously, go to the website. It's pretty since they redid it. :)
Until Next time!
-MG
Background/Problem
We do not yet have a relationship with the young adults we are looking for. They do not yet know that our fashion allows them to creatively express their personality through the clothes they wear. Once they find those colors that let them be them, they will fall in love with us, and themselves all over again.
Advertising Objective
We want people to break free of the color boundaries that other stores put on them. We want people to walk into the store or visit the site and have this “Ahhh” feeling, relieved that they finally found a store that gives them the shot of choosing exactly who they want to be.
Insight (Problem)
I want the shade I imagined in my head to jump off the shelf at me. I need the freedom of choosing that “in between color” that shows who I am. Give me the option of differentiating myself from all the other color clones.
Target Audience
They’ll keep an old pair of shoes because those shoes hold stories that they adore
They see the status quo around them, and set out to defy it.
They strive to show themselves as an individual and not just a member of the flock
They want people to see that they don’t have to conform to their standards
They’d rather have the right product, rather than the IT product
They’ll wear that lucky pair of underwear because they know it would never do them wrong
They’ll go to the hole in the wall restaurant because they see the potential
They have a need to use the stairs because everyone uses the elevator
If a product doesn’t say something about them, they want nothing to do with it
They’ll do that dare, because you thought they wouldn’t
They want to take on the world, while remaining true to themselves and not selling out
They don’t want the world around them to tell them who they can and can’t be
They live by their rules, their decisions, their soul
Proposition (includes benefits and reasons to believe):
Your shade is waiting for you
80 colors of polo shirts currently available on the floor, 50 Colors of Socks
16 textile masters with each over 20 years experience in dyeing
Not tailored to any certain fashion, no logos - just colors
Selections available in stores, as well as online
“Uniqlo offers products in almost every color imaginable” - New York Fashion
So did you like it? You probably didn't read the whole thing, but I understand. Our SMP (Single Minded Proposition) ended up being "Your Shade Is Waiting For You." Let me tell you, if I read that, I'd think of paint instead of clothes and I'd still be interested. I don't even need paint and I'd want to go look. Discovering it's actually clothes? What a nice surprise. I love clothes. :)
Seriously, look at all those colors! And then they have it in off-shades. I can't find the exact picture right now.. still googling.
You know what, I can't find it. Just go to the site and look for yourself. Seriously, it's impressive and the only reason I haven't bought from them is because I'm a broke college student who doesn't NEED any of these clothes. If I had money, it would be impulse buys out the wazoo.
Seriously, go to the website. It's pretty since they redid it. :)
Until Next time!
-MG
Klout opinions
Let me begin by stating that I hate Klout and disregard everything about it. It you tell me 'OHMYGOSH, MY KLOUT IS 100.' I would just assume your pale skin isn't the only sign that you sit in front of a computer all day.
Don't get me wrong, I find it interesting and amusing. I have a very pathetic, 14 below the average 26. I never post on Twitter, I don't have it synced with my blog (Can I even do that?), and I never do status updates on Facebook, Google+, nor do I even get on LinkedIn very often. I feel our attachment to social media and electronics in general proves Einstein's theory that right now, we are at the worst we've ever been about communications.
I seriously don't care if your Klout score is 100. It could be a million for all I care, it just shows me that you can get followers online. But what about face to face? I have people who greatly respect my opinion and ideas, and try most things I recommend within reason. My Klout score can't identify my real life, so I disprove of people trying to use it as such.
Here's what's causing my hullabaloo.
If I'm going to get hired or fired based on my Klout score, or be graded in a class, let me tell you. I would be beyond unemployed and my GPA would hit the ground. Not running, just hit the ground.
Also, I really agree with the gentleman in the article, "If someone were to pull up my Klout score during a job interview, I would like to immediately have a conversation as to about why they think that Klout is important." That would be my reaction too. You can gauge my communication skills from right here, right now, judge me based on that, not some score that you don't even know what it's grading for. That's another thing, no one knows the algorithm. Maybe it's how often you post, maybe it's how many likes or comments you have.
Maybe they just pick a random number and run with it.
That's of course not true. But it might as well be for how little I care. On the other hand, the way some people view it, is as a percentage of how hard you plan on working. I guarantee I won't just be working 26% of my capacity. I think work is almost enjoyable, sort of just something to do (depending on what it is I'm doing). Anyone a fan of Klout? Care to share why you think it's important?
Maybe I'd just rather come up with my own opinions rather than trust a computer algorithm.
Until Next time!
-MG
Don't get me wrong, I find it interesting and amusing. I have a very pathetic, 14 below the average 26. I never post on Twitter, I don't have it synced with my blog (Can I even do that?), and I never do status updates on Facebook, Google+, nor do I even get on LinkedIn very often. I feel our attachment to social media and electronics in general proves Einstein's theory that right now, we are at the worst we've ever been about communications.
I seriously don't care if your Klout score is 100. It could be a million for all I care, it just shows me that you can get followers online. But what about face to face? I have people who greatly respect my opinion and ideas, and try most things I recommend within reason. My Klout score can't identify my real life, so I disprove of people trying to use it as such.
Here's what's causing my hullabaloo.
If I'm going to get hired or fired based on my Klout score, or be graded in a class, let me tell you. I would be beyond unemployed and my GPA would hit the ground. Not running, just hit the ground.
Also, I really agree with the gentleman in the article, "If someone were to pull up my Klout score during a job interview, I would like to immediately have a conversation as to about why they think that Klout is important." That would be my reaction too. You can gauge my communication skills from right here, right now, judge me based on that, not some score that you don't even know what it's grading for. That's another thing, no one knows the algorithm. Maybe it's how often you post, maybe it's how many likes or comments you have.
Maybe they just pick a random number and run with it.
That's of course not true. But it might as well be for how little I care. On the other hand, the way some people view it, is as a percentage of how hard you plan on working. I guarantee I won't just be working 26% of my capacity. I think work is almost enjoyable, sort of just something to do (depending on what it is I'm doing). Anyone a fan of Klout? Care to share why you think it's important?
Maybe I'd just rather come up with my own opinions rather than trust a computer algorithm.
Until Next time!
-MG
Just let me play my game.
This isn't so much a critique as a glaring agreement. Here's the article - this one's really short, just go read it. Seriously.
Click me! I'm the short article on mobile advertising!
Anyone agree? Disagree? I was shocked that the number was as low as 70% finding it disruptive. Look, Steve Jobs even said it sucks. To those people who like it, you are CLEARLY not playing interesting enough games if you like these.
So it's one thing when I open up Evernote and get a little pop-up telling my to upgrade to Evernote premium. Annoying, because I just want to take my Channels and Logistics notes? Sure.
But it's a completely different thing when I'm on some website, trying to read goodness knows what, and suddenly, A WILD MOBILE AD APPEARS. WITH NOISE AND FLASHING. And all I'm think is, "Why is this happening to me?! Where is the close button?!" Sometimes it's a little x in ANY of the corners. Sometimes it says 'close' in barely readable font. Sometimes it's long and says 'return to mobile browsing' in even more difficult to read font.
Then in the article, it also mentions ads popping up based on location and their interests. If Starbucks (I'm a tea drinker who comes from an avid family of coffee drinkers who love Starbucks, so I go there all the time for tea.) Ever did something where if I'm walking by one, an app would pop up advertising their latest deal, I would run for the hills.
Anyone agree with this? Disagree? I'd love to hear from anyone who likes these, and why. Maybe it freaks me out that someone is tracking my likes and location.. ON MY PHONE. Computer is one thing, I voluntarily like all those strange things on facebook. My phone is mine though, my private communication device. I just think it's weird. And invasive.
Since there were no pictures, he's a picture of a black lab puppy. I have a soft spot for animals.
Until next time!
-MG
Click me! I'm the short article on mobile advertising!
Anyone agree? Disagree? I was shocked that the number was as low as 70% finding it disruptive. Look, Steve Jobs even said it sucks. To those people who like it, you are CLEARLY not playing interesting enough games if you like these.
So it's one thing when I open up Evernote and get a little pop-up telling my to upgrade to Evernote premium. Annoying, because I just want to take my Channels and Logistics notes? Sure.
But it's a completely different thing when I'm on some website, trying to read goodness knows what, and suddenly, A WILD MOBILE AD APPEARS. WITH NOISE AND FLASHING. And all I'm think is, "Why is this happening to me?! Where is the close button?!" Sometimes it's a little x in ANY of the corners. Sometimes it says 'close' in barely readable font. Sometimes it's long and says 'return to mobile browsing' in even more difficult to read font.
Then in the article, it also mentions ads popping up based on location and their interests. If Starbucks (I'm a tea drinker who comes from an avid family of coffee drinkers who love Starbucks, so I go there all the time for tea.) Ever did something where if I'm walking by one, an app would pop up advertising their latest deal, I would run for the hills.
Anyone agree with this? Disagree? I'd love to hear from anyone who likes these, and why. Maybe it freaks me out that someone is tracking my likes and location.. ON MY PHONE. Computer is one thing, I voluntarily like all those strange things on facebook. My phone is mine though, my private communication device. I just think it's weird. And invasive.
Since there were no pictures, he's a picture of a black lab puppy. I have a soft spot for animals.
Until next time!
-MG
Tuesday, December 11, 2012
Uniqlo
Within the course of this semester, we had to analyze an article and a potential problem it was facing, create a mock creative brief, and then do a mock creative pitch for a completely different product.
Boy, was it fun and super easy.
That's outrageously sarcastic though, I can't tell you how many times my group met, and kept starting over from square one. We'd finally make some progress, and go see our professor.. who would thoroughly squash our (brilliant) ideas and plans with some witty comparison or metaphor showing just how badly it sucked.
Just kidding, she was always very nice about her idea-squashing, and overall has been a magnificent professor. But let me tell you what we ended up coming up with for our brand over a few blog posts:
We had Uniqlo. Clothing for all, wanting to be the new Gap, yes? I did an article critique on them a while back, it was wonderful (in my humble opinion) and sassy towards them snarking at Gap. I really like Gap, therefore I defended them.
So Uniqlo's big issue that we identified was this: They needed to breach the American market. But they were starting in all the weirdest places. Trying to be what Gap used to be? Hint: Gap USED to be that for a reason. Trying to be the Macintosh of fashion?
I don't even know what that's supposed to mean. Seriously.
So we changed their target market from a very narrow and specific 'everyone' and made it actually make sense. We targeted interesting people, college to young professionals, who were tired of being forced into a group because of what they wore or how they dressed. Tired of only being able to get the PERFECT sweater in one color.
Let's be real, guys find one thing they like and buy it in twelve colors. So do girls. (You NEVER know when you'll need a VIOLET sweater as opposed to a PURPLE sweater. Seriously.)
Dat Purple.
So Uniqlo wasn't doing anything to make the American consumer want them except opening these MASSIVE stores that you couldn't help but notice. Fashion blogs have commented (I don't have links, but if I find any, I'll post them!) that it's sub-par quality, but at least it's cheap. Most of them left without buying anything.
So, we didn't want to focus on their price. We wanted people to want Uniqlo, to want to buy it, and the low price just be a huge benefit. We wanted people who regularly shop at Ross and people who regularly shop at Macy's (or, heck, let's go all the way and say Louis Vuitton) to meet in a store that shared both their values.
So Uniqlo needs to advertise in a way to reach these people who want more colors, good quality, affordable, able to mix and match. People who pave their own way needed to see this advertisement. That's what Uniqlo needs to do. Pick a target market and go with it.
So what did we come up with? I'll tell you in my next post on Uniqlo! Which will be soon. :)
Until next time!
-MG
Boy, was it fun and super easy.
That's outrageously sarcastic though, I can't tell you how many times my group met, and kept starting over from square one. We'd finally make some progress, and go see our professor.. who would thoroughly squash our (brilliant) ideas and plans with some witty comparison or metaphor showing just how badly it sucked.
Just kidding, she was always very nice about her idea-squashing, and overall has been a magnificent professor. But let me tell you what we ended up coming up with for our brand over a few blog posts:
We had Uniqlo. Clothing for all, wanting to be the new Gap, yes? I did an article critique on them a while back, it was wonderful (in my humble opinion) and sassy towards them snarking at Gap. I really like Gap, therefore I defended them.
So Uniqlo's big issue that we identified was this: They needed to breach the American market. But they were starting in all the weirdest places. Trying to be what Gap used to be? Hint: Gap USED to be that for a reason. Trying to be the Macintosh of fashion?
I don't even know what that's supposed to mean. Seriously.
So we changed their target market from a very narrow and specific 'everyone' and made it actually make sense. We targeted interesting people, college to young professionals, who were tired of being forced into a group because of what they wore or how they dressed. Tired of only being able to get the PERFECT sweater in one color.
Let's be real, guys find one thing they like and buy it in twelve colors. So do girls. (You NEVER know when you'll need a VIOLET sweater as opposed to a PURPLE sweater. Seriously.)
Dat Purple.
So Uniqlo wasn't doing anything to make the American consumer want them except opening these MASSIVE stores that you couldn't help but notice. Fashion blogs have commented (I don't have links, but if I find any, I'll post them!) that it's sub-par quality, but at least it's cheap. Most of them left without buying anything.
So, we didn't want to focus on their price. We wanted people to want Uniqlo, to want to buy it, and the low price just be a huge benefit. We wanted people who regularly shop at Ross and people who regularly shop at Macy's (or, heck, let's go all the way and say Louis Vuitton) to meet in a store that shared both their values.
So Uniqlo needs to advertise in a way to reach these people who want more colors, good quality, affordable, able to mix and match. People who pave their own way needed to see this advertisement. That's what Uniqlo needs to do. Pick a target market and go with it.
So what did we come up with? I'll tell you in my next post on Uniqlo! Which will be soon. :)
Until next time!
-MG
Fizzy water fights back!
I feel better now.
http://adage.com/article/global-news/evade-u-k-ban-spot-sodastream-switches-print-ads/238645/
In case you don't feel like reading that, the article title is 'To Evade UK Ban on Spot, Sodastream Switches to Print Ads.' Here's an example of their print ad:
Never have I been more proud of a carbonation service before. This ad is brilliant, not only is it completely eye-catching, but it gets the information across very quickly, leading you to want to read the fine print.
In the fine print, they tell you about how they were banned - hence the censored bit at the top, which is hugely eye catching, as previously mentioned.
Just look at it! I don't even know where they're going to run it, but I'm excited for it. This is really just a tag on to my last article, about a marketing campaign growing a set (of legs, what were you thinking?) and fighting back.
I love it. I think I'm going to go buy a new sodastream now, just to support this.
I want to talk about this though, some brands couldn't do this. A lot couldn't. Like Nivea. If they were censored for slamming on.. I don't know. Jergens. Nivea having a print ad like this wouldn't have near the exciting, actiony, fighting back slam as this does. Because this is huge. It's a completely different category, wrongly banned, fighting back with a bite.
I'm stoked to see what else Sodastream comes up with along this line for the UK. I have a feeling this won't be my last post about this..
Until next time!
-MG
http://adage.com/article/global-news/evade-u-k-ban-spot-sodastream-switches-print-ads/238645/
In case you don't feel like reading that, the article title is 'To Evade UK Ban on Spot, Sodastream Switches to Print Ads.' Here's an example of their print ad:
Never have I been more proud of a carbonation service before. This ad is brilliant, not only is it completely eye-catching, but it gets the information across very quickly, leading you to want to read the fine print.
In the fine print, they tell you about how they were banned - hence the censored bit at the top, which is hugely eye catching, as previously mentioned.
Just look at it! I don't even know where they're going to run it, but I'm excited for it. This is really just a tag on to my last article, about a marketing campaign growing a set (of legs, what were you thinking?) and fighting back.
I love it. I think I'm going to go buy a new sodastream now, just to support this.
I want to talk about this though, some brands couldn't do this. A lot couldn't. Like Nivea. If they were censored for slamming on.. I don't know. Jergens. Nivea having a print ad like this wouldn't have near the exciting, actiony, fighting back slam as this does. Because this is huge. It's a completely different category, wrongly banned, fighting back with a bite.
I'm stoked to see what else Sodastream comes up with along this line for the UK. I have a feeling this won't be my last post about this..
Until next time!
-MG
Monday, December 10, 2012
Fizzy Water Gets Busted?!
Things I like: Sodastreams.
So here's my issue. I'm sure everyone has seen that ad they released recently, about how it's less wasteful (plastic bottles) to use Sodastream. Now, my family used to have a sodastream, and we loved it. We've since all but stopped drinking soda, and ours sadly started breaking, so now we just buy regular coke when we go to the supermarket.
I still think sodastreams are genius. I don't even like fizzy water, I think it tastes bitter.
So here's the video:
Shocking and offensive, right? Not at all, in my opinion, and yet it was pulled right before it's premiere airing in the UK. Here's an article about it:
http://adage.com/article/news/sodastream-campaign-alex-bogusky-yanked-u-k/238469/
Go on, go read it, it's short I promise.
Okay, because I know some of you didn't read it, or won't read it until finishing my blog post, here's the gist: UK pulled that advertisement last minute because they thought it was disparaging to Coca-Cola and Pepsi. Now as we all know, I'm a huge Coca-Cola fan. In my opinion, no one likes Pepsi and Coca-Cola shine with butterflies and sunshine with unicorns prancing about it. But I do definitely love Sodastream as well. Does that mean I'll NEVER BUY COCA-COLA AGAIN?! No, I'm pretty sure the last coke I bought was a Cherry Coke Zero. Boom. Sodastream has not ruined coke for me, nor has coke made me get all up-in-arms against Sodastream.
Against Pepsi, yes, but that's just because I think it tastes funny.
Sodastream was concerned about this too, and I think it's something that really should air. There are plenty of people obsessed enough with Coca-Cola and obsessed enough with Pepsi that Sodastream will NOT ruin EITHER one of these big-name brands.
Also, let me mention something about this ad. Sodastream, in general, it targeted at families and young couples, or just people who like soda or fizzy water. On that note, it's practically free fizzy water for those of you who like that, because you just have to pay for the carbonation bottle and no syrup. But anyways, this ad is targeting environmentally friendly people, who hate plastic bottles in all settings, whether they're recycled or not because it can still end up being wasted and wasteful. So these people probably don't drink much coke on their own. What this ad is doing is getting the people who drink coke rarely, and bringing them into the coke-world. The consumers it does happen to 'steal' from Coca-Cola and Pepsi from this ad specifically is completely negligible. Sure, every customer matters, btu the truly dedicated, lifetime customers, will not switch, and those are your most valued assets as far as consumers go.
I think the UK is silly for pulling this ad. Also, what most people over there would do is just use it for fizzy water, and still mostly buy their own cokes, be it Coca-Cola, Pepsi, or store-brand. My family never once fully switched, if only because sometimes we'd be out and what a coke of some sort with dinner. We weren't going to tote our sodastream into a restaurant, that's insane.
I love sodastream. The end.
Until Next Time!
-MG
PS: Lingo: If I say Coca-Cola or Pepsi, I do mean those brands. Diet Coke, Cherry Coke Zero, etc. are also Coca-Cola, and I will always call plain Coke Coca-Cola. When I say 'coke' I mean a soda or a pop in general. In my house everything fizzy and surgary is a coke, even if it's Pepsi brand.
Which it rarely is. :)
So here's my issue. I'm sure everyone has seen that ad they released recently, about how it's less wasteful (plastic bottles) to use Sodastream. Now, my family used to have a sodastream, and we loved it. We've since all but stopped drinking soda, and ours sadly started breaking, so now we just buy regular coke when we go to the supermarket.
I still think sodastreams are genius. I don't even like fizzy water, I think it tastes bitter.
So here's the video:
Shocking and offensive, right? Not at all, in my opinion, and yet it was pulled right before it's premiere airing in the UK. Here's an article about it:
http://adage.com/article/news/sodastream-campaign-alex-bogusky-yanked-u-k/238469/
Go on, go read it, it's short I promise.
Okay, because I know some of you didn't read it, or won't read it until finishing my blog post, here's the gist: UK pulled that advertisement last minute because they thought it was disparaging to Coca-Cola and Pepsi. Now as we all know, I'm a huge Coca-Cola fan. In my opinion, no one likes Pepsi and Coca-Cola shine with butterflies and sunshine with unicorns prancing about it. But I do definitely love Sodastream as well. Does that mean I'll NEVER BUY COCA-COLA AGAIN?! No, I'm pretty sure the last coke I bought was a Cherry Coke Zero. Boom. Sodastream has not ruined coke for me, nor has coke made me get all up-in-arms against Sodastream.
Against Pepsi, yes, but that's just because I think it tastes funny.
Sodastream was concerned about this too, and I think it's something that really should air. There are plenty of people obsessed enough with Coca-Cola and obsessed enough with Pepsi that Sodastream will NOT ruin EITHER one of these big-name brands.
Also, let me mention something about this ad. Sodastream, in general, it targeted at families and young couples, or just people who like soda or fizzy water. On that note, it's practically free fizzy water for those of you who like that, because you just have to pay for the carbonation bottle and no syrup. But anyways, this ad is targeting environmentally friendly people, who hate plastic bottles in all settings, whether they're recycled or not because it can still end up being wasted and wasteful. So these people probably don't drink much coke on their own. What this ad is doing is getting the people who drink coke rarely, and bringing them into the coke-world. The consumers it does happen to 'steal' from Coca-Cola and Pepsi from this ad specifically is completely negligible. Sure, every customer matters, btu the truly dedicated, lifetime customers, will not switch, and those are your most valued assets as far as consumers go.
I think the UK is silly for pulling this ad. Also, what most people over there would do is just use it for fizzy water, and still mostly buy their own cokes, be it Coca-Cola, Pepsi, or store-brand. My family never once fully switched, if only because sometimes we'd be out and what a coke of some sort with dinner. We weren't going to tote our sodastream into a restaurant, that's insane.
I love sodastream. The end.
Until Next Time!
-MG
PS: Lingo: If I say Coca-Cola or Pepsi, I do mean those brands. Diet Coke, Cherry Coke Zero, etc. are also Coca-Cola, and I will always call plain Coke Coca-Cola. When I say 'coke' I mean a soda or a pop in general. In my house everything fizzy and surgary is a coke, even if it's Pepsi brand.
Which it rarely is. :)
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